Other Service
Brand Activation
Client
: Taman Impian Jaya Ancol
Product
: Amusement Park
Brand
: Ancol (Dunia Fantasi, Sea World, Ocean Dream Samudera, Atlantis, Putri Duyung Cottage, Ancol Beach)
Project
: Brand Activation (Event)
Place
: Car Free Day - Sudirman Jakarta
Contract period
: December 15th, 2019
Objective :
Build Ancol brand’s image and drive consumer action by connecting and interacting with the consumers on a personal level.
Target Market :
Family, kids, youth SES ABC+
Job Description :
- Event Planning and Budgeting
- Location & Event Permission
- Production
- Event Creative
- Execution and Reporting
Brand Experience
At the event, we held Marching Band and Mascot Parade, started from FX Sudirman, finished at Bundaran HI, creating the experience for the audience so they felt as if they were in Ancol.